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by on April 5, 2018
Joanna Griffiths started Knixwear five years ago by trusting a gut feeling. As a publicist with Universal Music, Griffiths pursued an MBA in France, thinking she would lead a media company someday. Being in a new environment and having what she calls “space to breathe” completely changed her mindset. Griffiths came out of the program with a business idea: leakproof underwear for women—a concept she fell in love with, but wasn’t sure women would actually buy. She called the company Knixwear...
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